Web 2.0 / SEO
The worlds of PR and Marketing have changed dramatically in recent years thanks to the emergence of Web 2.0. In particular, the growing importance of social media sites like Facebook, MySpace, and Twitter have become as essential to a communications profile as the news release and the company newsletter.
Make no mistake, the three keys to Web 2.0 success are content, content, and content. Your content must be relevant, well-researched, well-written, and geared for Search Engine Optimization. Your capture and landing pages must be well researched, have the panache to get attention, and a brilliant call-to-action that gets your link clicked and your potentials list growing.
Traditional public relations and marketing channels are still relevant, but the competition for space and attention in the traditional media is fiercer than ever. We understand how media outlets work, what they want how to make your message stand out to them.